In today's competitive market, a unique, consistent brand identity tailored to your business's needs is vital. Hour One recognizes the importance of aligning branding with your company's vision and offers the chance to enhance branding strategies with a dedicated design expert.
To accommodate varying needs, Hour One offers two avenues for creating custom templates. For organizations without a dedicated design team, you have the option to collaborate with a skilled design expert within Hour One, ensuring the creation of a tailored template that reflects your brand identity.
Alternatively, for organizations with an in-house design team, Hour One offers designer templates. Which empowers organizations to craft their unique visual identity within Hour One and seamlessly integrate it into the video creation process.
This option to purchase a Custom or Designer Template is available exclusively for the Enterprise plan.
In this article, we will go over:
- What is a Custom Template?
- Benefits of a Custom Template
- Creating Your Custom Template
- Creating a Designer-Led Template
What is a Custom Template?
A custom template is a meticulously crafted design framework developed in collaboration with our design experts to cater to a diverse array of video creation needs. The beauty of this asset lies in its accessibility—regardless of whether you have a team of designers! Whether you're crafting training modules, HR presentations, e-commerce videos, or marketing content, our custom templates offer a solution.
With a custom template, you have the flexibility to choose from a selection of pre-designed layouts or take a more hands-on approach by creating your own unique layouts tailored to your content. Moreover, you can enhance your videos with captivating visuals such as cinematic output, seamless transitions, 3D elements, and more.
What truly distinguishes custom templates is their ability to be effortlessly personalized, reflecting the unique characteristics of your brand. With just a few clicks, you can infuse your videos with your brand's identity, ensuring consistency across all your content.
Here are several custom template examples crafted specifically for Hour One customers:
Example 1:
Example 2:
Example 3:
Benefits of a Custom Template
- Streamlined Process: Hour One's custom templates streamline the brand enhancement process, freeing clients from the complexities and need of design capabilities.
- Distinctive Brand Identity: Personalized templates enable businesses to present a unique and memorable brand identity that resonates with their target audience.
- Consistency Simplified: Customized templates ensure consistency across all brand touchpoints, eliminating the need for clients to manage design variations.
- Expertise at Hand: Leveraging Hour One's design expertise for those with no design team, clients gain access to professional insights that amplify the visual appeal and effectiveness of their templates.
- Time and Effort Savings: By having a template that fits your company’s unique brand and style, clients can create their videos at scale and max efficiency. All that needs to be done is input the transcript and media, then you are done! Your dream video is always a few clicks away.
Creating Your Custom Template
The process of creating your custom template involves a detailed exploration of the brand's attributes, such as color schemes, typography preferences, logo usage guidelines, and overall design style. You can choose from pre-designed layouts or even design your own that aren’t currently offered within the platform! Armed with these insights and taking on the heavy lifting of design, Hour One's dedicated design experts then modify the template to seamlessly encapsulate your brand's essence.
Once you decide on using a custom template for your company, you will receive a set of guidelines that goes into detail of what is needed on your end. For example:
- Company Brand Book
- Company Website
- Company Logo
- Up to 5 Main color codes
- Font Guide
- Intro/Outro videos
- Layout List
- Other brand assets
Creating Your Designer-Led Template
A designer template refers to a custom template tailored specifically for companies equipped with an in-house design team. With a designer template, organizations gain full creative control over the creation of the custom template, including the placement of avatars, media elements, title boxes, and overall design aesthetics.
A Figma file will be sent to your design team where they can define several elements and designs within blank layouts. These elements include:
- Typography
- Color Scheme
- Media Bank
- Avatar
- Design Assets
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If you're interested in having your very own custom template, schedule a call!